As an industrial hygiene industry innovator, the American Industrial Hygiene Conference and Exposition (AIHce EXP) is your time to shine in front of your target market, and sponsorship is just the ticket! You can use our multifaceted marketing campaign to your advantage by gathering more leads and making new contacts. Our aim is to enhance your exposure, strengthen your credibility, and help set you up for increased lead conversions. So why not include AIHce EXP sponsorship as a part of your 2019 marketing strategy toolbox?
The key is figuring out how to stay top-of-mind when our industrial hygienists (IHs) are assessing all of our Expo Hall’s products and services before, during, and after AIHce EXP. Don't worry; we’ve got you covered, and here’s how.
Research has shown that 90 percent of conference attendees pre-plan the events and vendors they are most interested in before attending a conference. So, make sure you have a presence in AIHce EXP’s pre-event communications, like our Advance Program, website, emails, and social media posts.
“Sponsors add so much dimension to our events — by utilizing sponsorship to amplify their presence at our conference they are also giving us the means to provide better education and networking experiences for our attendees.” — Laura Cilano Garcia, Program Director for Strategic Partnerships at AIHA
By leveraging our on-site sponsorship opportunities, you are personally inviting the attendee to join in your conversation and engage. Face-to-face connections matter more than ever in the age of “likes,” “comments,” and “shares.” It’s easy to get lost in the digital crowd without the in-person connection to back it up.
Signage is always an eye-catching way to get your brand noticed on-site, but there are even more ways. Make sure you devote time to each of your visitors, and offer each visitor an incentive to come back the next day. One way to do this is through the Passport Pathway Program. Our mobile app and the Final Program are also wonderful ways to get noticed. Want to take it a step further? Host an event during the conference — after all, everyone loves a good host!
We also encourage you to build on the momentum from Minneapolis. Emails — not to mention web banners and social media — are a great way to communicate with attendees. The benefit of participating in these opportunities is that you can bookend your efforts before and after the conference and double your impact.
Did you know that AIHce EXP annually attracts a new attendee average of 25 percent? With an Expo featuring over 200 exhibitors, how can an industry supplier make that first impression?
In addition to the SPARKtalks event, there are myriad opportunities to connect with attendees via sponsorship throughout the conference, including hosting the brand-new Headshot Café in the Expo Hall or the Wednesday Closing Session and ensuing VIP Meet & Greet.
Ready to make an impression before the attendees even step foot in Minneapolis? There are plenty of opportunities to reach them before the conference begins via branded attendee email blasts, digital Advance Program and website advertising, or logo recognition as a major sponsor included in all attendee marketing campaign leading up to the event.
For more information or if you’d like to collaborate on a customized opportunity, contact Laura Cilano Garcia.